Privacy-safe environment
All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies. Your own data sets cannot be exported or accessed by Amazon.
Amazon Brand Safety
Amazon Marketing Cloud prioritises privacy and security
AMC only accepts pseudonymized data sets and all information in your AMC instance is handled in strict accordance with Amazon’s privacy policies. You can only access anonymous outputs aggregated over a group of users.
Flexible and privacy-friendly cloud-based environment
The information you choose to upload stays within your dedicated AMC instance, and cannot be exported or accessed by Amazon.
How does Azzgy and AMC protect my data?
Brands full privacy data
Amazon Marketing Cloud is designed to maintain end-customer privacy, so it only returns aggregate analytics. No individual user data is ever returned from the Amazon Marketing Cloud.
Third-party data security
Amazon Marketing Cloud also lets marketers join advertiser data to Amazon events data, creating an even more robust opportunity for cross-channel analytics, as well as the option to enable custom attribution. Like user data, advertiser data is protected, meaning neither the advertiser nor Amazon can access each other’s event-level data.
Strict privacy policies
Amazon Marketing Cloud only accepts pseudonymized data sets and all information in your AMC instance is handled in strict accordance with Amazon’s privacy policies. You can only access anonymous outputs aggregated over a group of users. The information you choose to upload stays within your dedicated AMC instance and cannot be exported or accessed by Amazon.
Azzgy data security
Your privacy is very important to us. We take great care in complying with GDPR and even take extra steps to ensure your privacy whenever we can. We are more than willing to discuss any personal data matter with you.
Go beyond what traditional data reports provide.
Understand the customer journey
Analyse the sequence, frequency, and types of audience interactions on the path to conversion.
Combine Amazon Advertising insights with yours
Evaluate how Amazon media campaigns drive engagement and sales on and off Amazon.
Close the loop on measurement
Understand a media channel’s incremental value and the effectiveness of media combinations.
Make better and faster decisions
Inspect campaign reach, frequency, and total impact through the marketing funnel.
Building more robust advertising data-based strategies
We are Amazon Experts
