Amazon Marketing Cloud Business Cases
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Understand how other brands have unlocked the Power of Data-Driven Marketing with Amazon Marketing Cloud. Transform their brand campaigns with real-time insights, personalized customer experiences, and unparalleled reach across Amazon’s vast ecosystem. Maximizing their ROI and driving growth.
Business Cases from some of our customers
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BUSINESS CASE
Path to Conversion by Campaign Group
It refers to the series of steps that a potential customer takes to move from being aware of your product or service to making a purchase.
![](https://azzgy.com/wp-content/uploads/2023/03/Captura-de-pantalla-2023-03-18-a-las-17.55.02.png)
BUSINESS CASE
DSP Optimal Ad Frequency
This report is an example of measuring optimal impression frequency for DSP campaigns by various conversion metrics.
![](https://azzgy.com/wp-content/uploads/2023/03/Captura-de-pantalla-2023-03-18-a-las-18.12.05.png)
BUSINESS CASE
New-To-Brand Purchases
N-to-B typically use data and insights to target audiences who are likely to be interested in a brand’s products or services, but who have not yet engaged with the brand.
![](https://azzgy.com/wp-content/uploads/2023/03/Captura-de-pantalla-2023-03-18-a-las-18.02.50.png)
BUSINESS CASE
DSP Targeted Audience
This is a powerful tool that provides brands with targeted audience insights to help them reach their target customers more effectively.
![](https://azzgy.com/wp-content/uploads/2023/03/Captura-de-pantalla-2023-03-18-a-las-17.59.05.png)
BUSINESS CASE
Time of Day Performance
Amazon Time per Day Performance Advertising empowers advertisers to make data-driven decisions that can improve the effectiveness and efficiency of their advertising budgets.
![DSP Path to Conversion by Device](https://azzgy.com/wp-content/uploads/2023/03/Captura-de-pantalla-2023-03-18-a-las-17.56.34.png)
BUSINESS CASE
DSP Path to Conversion by Device
This is report is a type of report that provides insights into the various steps or touchpoints that customers go through before making a purchase or completing a desired action.
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