The New-To-Brand (NTB) metric in Amazon Marketing Cloud (AMC) is a way to measure the effectiveness of a brand’s advertising campaigns in driving new customers

A Privacy-safe environment All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies. Your own data sets cannot be

At Azzgy we have a list of more than 50 predetermined Standard Reports to start syncing valuable data and insights so that any company can

What is the Path to conversion ? – A Path to Conversion report is a type of report that provides insights into the various steps

What is the DSP Optimal Ad Frecuency ? – A DSP Optimal Ad Frequency report is a type of report generated by a Demand-Side Platform

As marketers, we face several hurdles when promoting our products and services. Perhaps two of the most challenging aspects of our roles are identifying the

In 2022, we listed out the trends that would define how brands create content and go to market. Some of them played out just as expected and

The reasons we love a certain brand of sneakers probably have more to do with our brains than our feet. As consumers, we like to

For many companies, the ever-increasing volume of channels and end-user touchpoints can already be daunting. This, combined with the growing demand for companies to deliver

How can you build exceptional content experiences and what value does it provide in the digital economy today? In our recent webinar, Nick Barber, VP at

Delivering a top content marketing strategy these days is tough. With more and more channels to manage, increasingly complex buyer personas to engage and a

Amazon Enterprise proprietary technology Fredda.® has been specifically developed to help big brands make better decisions based on data. We structure both the brand’s data