Azzgy Blog
Get our weekly newsletter for the latest Amazon Marketing Cloud business insights, best practices, advertising and technology.
Latest Posts

New-to-Brand Purchases Report (by sales and units)
The New-To-Brand (NTB) metric in Amazon Marketing Cloud (AMC) is a way to measure the effectiveness of a brand’s advertising campaigns in driving new customers

Amazon Marketing Cloud prioritises privacy and security
A Privacy-safe environment All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies. Your own data sets cannot be

Amazon Marketing Cloud Standard Reports queries and insights
At Azzgy we have a list of more than 50 predetermined Standard Reports to start syncing valuable data and insights so that any company can

Path to Conversion by Campaign Group
What is the Path to conversion ? – A Path to Conversion report is a type of report that provides insights into the various steps

DSP Optimal Ad Frequency Reporting
What is the DSP Optimal Ad Frecuency ? – A DSP Optimal Ad Frequency report is a type of report generated by a Demand-Side Platform

Amazon Marketing Cloud Technology for Brands
As marketers, we face several hurdles when promoting our products and services. Perhaps two of the most challenging aspects of our roles are identifying the

10 Amazon Marketing Cloud benefits and insights for brands
In 2022, we listed out the trends that would define how brands create content and go to market. Some of them played out just as expected and

Our +50 Standard Reporting List on AMC
The reasons we love a certain brand of sneakers probably have more to do with our brains than our feet. As consumers, we like to

What types of data can AMC report on?
For many companies, the ever-increasing volume of channels and end-user touchpoints can already be daunting. This, combined with the growing demand for companies to deliver

What is Amazon Marketing Cloud? – The Ultimate Guide
How can you build exceptional content experiences and what value does it provide in the digital economy today? In our recent webinar, Nick Barber, VP at

The Best Amazon Marketing Cloud Agencies and Consultants
Delivering a top content marketing strategy these days is tough. With more and more channels to manage, increasingly complex buyer personas to engage and a

What is fredda.® Amazon Tech?
Amazon Enterprise proprietary technology Fredda.® has been specifically developed to help big brands make better decisions based on data. We structure both the brand’s data
Accelerate decision-making of your business through data analysis.
We are the leading consultant in Amazon Marketing Cloud Services