A Privacy-safe environment
All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies. Your own data sets cannot be exported or accessed by Amazon.
Amazon Marketing Cloud prioritises privacy and security
AMC only accepts pseudonymized data sets and all information in your AMC instance is handled in strict accordance with Amazon’s privacy policies. You can only access anonymous outputs aggregated over a group of users.
Flexible and privacy-friendly cloud-based environment
The information you choose to upload stays within your dedicated AMC instance, and cannot be exported or accessed by Amazon.
How does Azzgy and AMC protect my data?
- Brands Full Privacy Data: Amazon Marketing Cloud is designed to maintain end-customer privacy, so it only returns aggregate analytics. No individual user data is ever returned from the Amazon Marketing Cloud.
- Third-party data security: Amazon Marketing Cloud also lets marketers join advertiser data to Amazon events data, creating an even more robust opportunity for cross-channel analytics, as well as the option to enable custom attribution. Like user data, advertiser data is protected, meaning neither the advertiser nor Amazon can access each other’s event-level data.
- Strict privacy policies: Amazon Marketing Cloud only accepts pseudonymized data sets and all information in your AMC instance is handled in strict accordance with Amazon’s privacy policies. You can only access anonymous outputs aggregated over a group of users. The information you choose to upload stays within your dedicated AMC instance and cannot be exported or accessed by Amazon.
- Azzgy data security: Your privacy is very important to us. We take great care in complying with GDPR and even take extra steps to ensure your privacy whenever we can. We are more than willing to discuss any personal data matter with you.
Amazon Marketing Cloud (AMC) provides various data security features to protect brands’ sensitive information and comply with data protection regulations. Some of the key security features of AMC are:
- Data Encryption: AMC encrypts data at rest and in transit using advanced encryption standards, ensuring that the data is secure from unauthorized access.
- Access Controls: AMC provides access controls to manage user permissions, allowing brands to restrict access to their data only to authorized personnel.
- Compliance Certifications: AMC complies with various data protection regulations such as GDPR, CCPA, HIPAA, and SOC 2, ensuring that brands’ data is protected and meets regulatory requirements.
- Threat Detection and Prevention: AMC uses machine learning and artificial intelligence to detect and prevent potential security threats, providing an extra layer of protection to brands’ data.
- Data Residency: AMC enables brands to select the region where their data will be stored, providing an additional layer of control over data location and residency requirements.