What is fredda.® Amazon Tech?

amazon marketing cloud

Amazon Enterprise proprietary technology

Fredda.® has been specifically developed to help big brands make better decisions based on data. We structure both the brand’s data (API + own tech) and that of the competition and the different competitive environments to be quick in strategy and decision-making, improving sales, positioning, efficiency, and obtaining insights applicable to the business.

We make available to brands an expert team in consulting and execution of each part of the business that will help you understand your data and make the best decisions to reach your goals.

Fredda more important functionalities:

  • Retail analytics
  • Sell Out & Sell In + Brand Analytics
  • Inventory Health
  • Lost COGs
  • PO evolution
  • Seller Central
  • Product Content Analysis
  • Content Analysis Fredda Scoring
  • Product Optimization Evolution
  • Retail Ready tracker
  • Content Analysis – Trends
  • Content Analysis – Products & Averages
  • Brand catalogue optimization overview
  • Competition content quality
  • Market benchmark & SEO spy•Product Listing Analysis
  • Fredda scoring and evolution
  • SEO optimizations
  • Retail Ready analysis
  • Keyword density
  • Optimizations tracking and logs
  • Media counts
  • Images, A+, Brand Story, Videos & Spin
  • Title, Bullet points & description monitoring
  • Global brand reputation
  • Total Product ratings
  • Product reviews
  • Daily Clients review evolution
  • Global products tracked
  • Total keywords tracked
  • New ASINS and keywords over time
  • Keywords ranking
  • Keywords not ranking
  • SEO keyword ranking distribution
  • SEO product ranking trends
  • SEO tracking history
  • SEO project product ranking
  • Daily changes
  • Competition benchmarks
  • SEO project tracking
  • Category organic results & reverse analysis
  • Keywords tracked: ranked & not ranked
  • Today’s product keyword ranking distribution
  • Daily changes
  • Product keyword ranking history
  • Product keyword ranking distribution – Last 14 Days
  • Product rating trends
  • Third party sellers reputation & monitoring
  • Customer questions & answers
  • Total Products Tracked
  • Products Below RRP
  • Total Sellers & New Sellers
  • Sellers Below RRP & Sellers
  • Buy Box Analysis
  • Buy Box Discount evolution
  • Category Discount Analysis
  • Category Discount Distribution
  • Discounted Products – Trending
  • Product Availability and average discount
  • Pricing Analysis by categories
  • Reputation Analysis by categories
  • Product rating trends
  • Customer reviews tracking & analysis
  • Third party sellers reputation & monitoring
  • Competition reputation & market benchmark
  • Competition pricing & market benchmark
  • Product Price History
  • Pricing Tracker (Seller, RRP Avrg, Price Range)
  • Total sellers and price monitoring
  • Buy Box Tracker evolution
  • Product pricing trends
  • Third party sellers pricing & buybox
  • Advertising Dashboard
  • Week by week report
  • Main advertising KPIs
  • Advertising Mix Report
  • Advertising Spend
  • Advertising Sales
  • Performance Metrics
  • Efficiency Metrics
  • Awareness Metrics
  • Top campaigns
  • Main KPIs
  • Report tabs
  • Interactive chart
  • Sales estimations
  • Ranking Monitoring
  • And more….
  • Market Sahre tool (Paid + Organic)

Market Share Business Intelligence Dashboard Example

One of the most widespread needs of large brands is to try to know, understand and be able to measure the evolution of market share as they do in traditional offline retail. For this reason, together with major brands, we have developed a powerful tool that allows us to measure market share both by categories, rankings, keywords, and searches, both from organic results, advertising, and in an aggregated way.

Market intelligent analyzed by Brand or by ASIN (unlimited granularity)

  • Market Share: organic results + sponsored products (advertising)
  • Organic Market Share: organic results
  • Share of Voice: Sponsored Ads (advertising)
  • Share of voice Placements: Sponsored Ads – top 3, middle page, …
  • Market share evolution by categories, search terms, or aggregates v Competition analysis and benchmarking:
  • Content optimizations
  • Price evolution
  • SEO evolution + keyword density variations
  • Review evolution
  • Rankings variations
  • Advertising monitoring
  • Stock estimation
  • Sellers and variations
  • Stock availability
  • Promotions, coupons and other campaigns
  • New products launching
  • Custom reports: Price > Advertising campaigns > Promotions > Sales rank