New-to-Brand Purchases Report (by sales and units)
The New-To-Brand (NTB) metric in Amazon Marketing Cloud (AMC) is a way to measure the effectiveness of a brand’s advertising campaigns in driving new customers to purchase their products on Amazon. The emergence of tools such as Amazon Marketing Cloud has resulted in a new focal point for marketers – the New-To-Brand (NTB) rate. The […]
What is fredda.® Amazon Tech?
Amazon Enterprise proprietary technology Fredda.® has been specifically developed to help big brands make better decisions based on data. We structure both the brand’s data (API + own tech) and that of the competition and the different competitive environments to be quick in strategy and decision-making, improving sales, positioning, efficiency, and obtaining insights applicable to […]