DSP Path to Conversion by Device
One of the key features of Amazon Advertising is the ability to track the path to conversion by device using the Amazon Marketing Cloud DSP. In this blog post, we will explore the benefits of understanding the path to conversion by device for Amazon advertising brands and provide some use cases to help you get […]
Time of Day Performance
Introduction: Amazon Time per Day Performance Advertising empowers advertisers to make data-driven decisions that can improve the effectiveness and efficiency of their advertising budgets, ultimately leading to better ROI and improved profitability. Uses of the Report: The Time of Day Performance report in Amazon Marketing Cloud can provide brands with several useful insights. Here are […]
DSP Targeted Audience Insights
Amazon Marketing Cloud DSP is a powerful tool that provides brands with targeted audience insights to help them reach their target customers more effectively. By leveraging Amazon’s vast customer data and targeting capabilities, brands can create highly targeted campaigns that drive results. At its core, Amazon Marketing Cloud DSP is a demand-side platform (DSP) that […]
New-to-Brand Purchases Report (by sales and units)
The New-To-Brand (NTB) metric in Amazon Marketing Cloud (AMC) is a way to measure the effectiveness of a brand’s advertising campaigns in driving new customers to purchase their products on Amazon. The emergence of tools such as Amazon Marketing Cloud has resulted in a new focal point for marketers – the New-To-Brand (NTB) rate. The […]
What is fredda.® Amazon Tech?
Amazon Enterprise proprietary technology Fredda.® has been specifically developed to help big brands make better decisions based on data. We structure both the brand’s data (API + own tech) and that of the competition and the different competitive environments to be quick in strategy and decision-making, improving sales, positioning, efficiency, and obtaining insights applicable to […]
Amazon Marketing Cloud Consultancy Services
In today’s digital age, businesses are constantly looking for ways to improve their online presence and increase their revenue. Amazon is one of the most popular e-commerce platforms in the world, with millions of customers searching for products every day. As a result, it has become essential for businesses to have a strong presence on […]