New-to-Brand Purchases Report (by sales and units)
The New-To-Brand (NTB) metric in Amazon Marketing Cloud (AMC) is a way to measure the effectiveness of a brand’s advertising campaigns in driving new customers to purchase their products on Amazon. The emergence of tools such as Amazon Marketing Cloud has resulted in a new focal point for marketers – the New-To-Brand (NTB) rate. The […]
Amazon Marketing Cloud prioritises privacy and security
A Privacy-safe environment All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies. Your own data sets cannot be exported or accessed by Amazon. Amazon Marketing Cloud prioritises privacy and security AMC only accepts pseudonymized data sets and all information in your AMC instance is handled in strict accordance […]
Amazon Marketing Cloud Standard Reports queries and insights
At Azzgy we have a list of more than 50 predetermined Standard Reports to start syncing valuable data and insights so that any company can start applying them in its marketing and investment strategy. This is the first step so that we can begin to build, together with the brands, data usage of advertising investments […]
Path to Conversion by Campaign Group
What is the Path to conversion ? A Path to Conversion report is a type of report that provides insights into the various steps or touchpoints that customers go through before making a purchase or completing a desired action on a website. It helps marketers to understand the customer journey and how different marketing […]
DSP Optimal Ad Frequency Reporting
What is the DSP Optimal Ad Frecuency ? A DSP Optimal Ad Frequency report is a type of report generated by a Demand-Side Platform (DSP) that provides insights into the optimal frequency at which to display ads to a specific target audience. The report is based on data collected from the DSP’s ad campaigns and […]
Amazon Marketing Cloud Technology for Brands
In today’s digital age, marketing plays a crucial role in the success of any business. With the emergence of e-commerce, Amazon has become a leading platform for businesses to promote and sell their products online. To enhance their marketing efforts on Amazon, many brands are turning towards Amazon Marketing Cloud Technology. In this blog post, […]
10 Amazon Marketing Cloud benefits and insights for brands
Amazon Marketing Cloud (AMC) is a secure, privacy-protected, cloud-based data management solution in which advertisers can easily perform analysis of pseudonymized signals, including signals from Amazon Ads and their own inputs. Amazon Marketing Cloud offers a range of benefits that can help brands improve their marketing efforts and achieve better results. AMC only accepts pseudonymized […]
Our +50 Standard Reporting List on AMC
Amazon Marketing Cloud Technology has become an essential tool for businesses looking to promote and sell their products on Amazon. One of the key features of this technology is the Standard Reporting List, which provides businesses with valuable insights into the performance of their Amazon advertising campaigns. In this blog post, we will discuss the […]
What types of data can AMC report on?
Amazon Marketing Cloud provides a versatile and adaptable measurement tool that gives advertisers holistic ad insights in a privacy-compliant environment. Unlike other tools, AMC cannot provide personally identifying information for individual consumers. Instead, advertisers can compile aggregated reports and perform analytics across 100 or more pseudonymized signals. What sets AMC apart is the ability to […]
What is Amazon Marketing Cloud? – The Ultimate Guide
What is the Amazon Marketing Cloud? Amazon Marketing Cloud (AMC) is a comprehensive marketing platform offered by Amazon Web Services (AWS). It is designed to provide businesses with an all-in-one marketing solution that can help them create, manage, and measure their marketing campaigns across multiple channels. The platform is built on Amazon’s robust infrastructure, which […]