DSP Path to Conversion by Device
One of the key features of Amazon Advertising is the ability to track the path to conversion by device using the Amazon Marketing Cloud DSP. In this blog post, we will explore the benefits of understanding the path to conversion by device for Amazon advertising brands and provide some use cases to help you get […]
Time of Day Performance
Introduction: Amazon Time per Day Performance Advertising empowers advertisers to make data-driven decisions that can improve the effectiveness and efficiency of their advertising budgets, ultimately leading to better ROI and improved profitability. Uses of the Report: The Time of Day Performance report in Amazon Marketing Cloud can provide brands with several useful insights. Here are […]
DSP Targeted Audience Insights
Amazon Marketing Cloud DSP is a powerful tool that provides brands with targeted audience insights to help them reach their target customers more effectively. By leveraging Amazon’s vast customer data and targeting capabilities, brands can create highly targeted campaigns that drive results. At its core, Amazon Marketing Cloud DSP is a demand-side platform (DSP) that […]
New-to-Brand Purchases Report (by sales and units)
The New-To-Brand (NTB) metric in Amazon Marketing Cloud (AMC) is a way to measure the effectiveness of a brand’s advertising campaigns in driving new customers to purchase their products on Amazon. The emergence of tools such as Amazon Marketing Cloud has resulted in a new focal point for marketers – the New-To-Brand (NTB) rate. The […]
Amazon Marketing Cloud prioritises privacy and security
A Privacy-safe environment All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies. Your own data sets cannot be exported or accessed by Amazon. Amazon Marketing Cloud prioritises privacy and security AMC only accepts pseudonymized data sets and all information in your AMC instance is handled in strict accordance […]
Amazon Marketing Cloud Standard Reports queries and insights
At Azzgy we have a list of more than 50 predetermined Standard Reports to start syncing valuable data and insights so that any company can start applying them in its marketing and investment strategy. This is the first step so that we can begin to build, together with the brands, data usage of advertising investments […]
Path to Conversion by Campaign Group
What is the Path to conversion ? A Path to Conversion report is a type of report that provides insights into the various steps or touchpoints that customers go through before making a purchase or completing a desired action on a website. It helps marketers to understand the customer journey and how different marketing […]
DSP Optimal Ad Frequency Reporting
What is the DSP Optimal Ad Frecuency ? A DSP Optimal Ad Frequency report is a type of report generated by a Demand-Side Platform (DSP) that provides insights into the optimal frequency at which to display ads to a specific target audience. The report is based on data collected from the DSP’s ad campaigns and […]
Amazon Marketing Cloud Technology for Brands
In today’s digital age, marketing plays a crucial role in the success of any business. With the emergence of e-commerce, Amazon has become a leading platform for businesses to promote and sell their products online. To enhance their marketing efforts on Amazon, many brands are turning towards Amazon Marketing Cloud Technology. In this blog post, […]
10 Amazon Marketing Cloud benefits and insights for brands
Amazon Marketing Cloud (AMC) is a secure, privacy-protected, cloud-based data management solution in which advertisers can easily perform analysis of pseudonymized signals, including signals from Amazon Ads and their own inputs. Amazon Marketing Cloud offers a range of benefits that can help brands improve their marketing efforts and achieve better results. AMC only accepts pseudonymized […]