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DSP Path to Conversion by Device
One of the key features of Amazon Advertising is the ability to track the path to conversion by device using the Amazon Marketing Cloud DSP.
Time of Day Performance
Introduction: Amazon Time per Day Performance Advertising empowers advertisers to make data-driven decisions that can improve the effectiveness and efficiency of their advertising budgets, ultimately
DSP Targeted Audience Insights
Amazon Marketing Cloud DSP is a powerful tool that provides brands with targeted audience insights to help them reach their target customers more effectively. By
New-to-Brand Purchases Report (by sales and units)
The New-To-Brand (NTB) metric in Amazon Marketing Cloud (AMC) is a way to measure the effectiveness of a brand’s advertising campaigns in driving new customers
Amazon Marketing Cloud prioritises privacy and security
A Privacy-safe environment All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies. Your own data sets cannot be
Amazon Marketing Cloud Standard Reports queries and insights
At Azzgy we have a list of more than 50 predetermined Standard Reports to start syncing valuable data and insights so that any company can
Path to Conversion by Campaign Group
What is the Path to conversion ? A Path to Conversion report is a type of report that provides insights into the various steps
DSP Optimal Ad Frequency Reporting
What is the DSP Optimal Ad Frecuency ? A DSP Optimal Ad Frequency report is a type of report generated by a Demand-Side Platform (DSP)
Amazon Marketing Cloud Technology for Brands
In today’s digital age, marketing plays a crucial role in the success of any business. With the emergence of e-commerce, Amazon has become a leading
10 Amazon Marketing Cloud benefits and insights for brands
Amazon Marketing Cloud (AMC) is a secure, privacy-protected, cloud-based data management solution in which advertisers can easily perform analysis of pseudonymized signals, including signals from
Our +50 Standard Reporting List on AMC
Amazon Marketing Cloud Technology has become an essential tool for businesses looking to promote and sell their products on Amazon. One of the key features
What types of data can AMC report on?
Amazon Marketing Cloud provides a versatile and adaptable measurement tool that gives advertisers holistic ad insights in a privacy-compliant environment. Unlike other tools, AMC cannot
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